As the Marketing Director of The Damon Home Team, Sarah Anstey is the driving force behind innovative real estate marketing. With a deep understanding of social media, digital strategy, and lead generation, she ensures that every property gets maximum exposure and that agents have the tools to stand out in a competitive market.
With a passion for digital strategy and a background in real estate, Sarah ensures every listing gets the visibility it deserves—so you can focus on closing deals.
As the Marketing Director of The Damon Home Team, Sarah Anstey is the driving force behind innovative real estate marketing. With a deep understanding of social media, digital strategy, and lead generation, she ensures that every property gets maximum exposure and that agents have the tools to stand out in a competitive market.
With a passion for digital strategy and a background in real estate, Sarah ensures every listing gets the visibility it deserves—so you can focus on closing deals.
Sarah doesn’t just market homes—she creates a powerful digital presence for every listing. From compelling property promotions to data-driven ad strategies, she helps sellers get the best offers and agents grow their client base.
Creating targeted campaigns to attract buyers and sellers
Professional photography, video tours, and ad placements
Helping agents establish authority and connect with clients
Ensuring properties rank high in online searches
More Visibility = More Showings & Faster Sales
Expert Marketing = More Qualified Leads & Higher Conversions
Tailored Strategies = A Stronger Brand & Lasting Success
More Visibility = More Showings & Faster Sales
Expert Marketing = More Qualified Leads & Higher Conversions
Tailored Strategies = A Stronger Brand & Lasting Success
At The Damon Home Team, marketing isn’t just about promotion—it’s about delivering real results. Sarah’s innovative approach ensures that agents and clients experience the highest level of service, strategy, and success.
If you're thinking about selling your home, timing is on your side—but only if you price it right. Setting the correct price from the beginning is one of the most important factors in how quickly your home sells—and for how much.
In this guide, we’ll break down what it takes to price your home effectively this spring, from analyzing market trends to understanding buyer psychology. Whether you're a first-time seller or experienced homeowner, these strategies will help you make informed decisions that lead to a successful sale.
Understand the New Hampshire Market in Spring 2025
Before you list your home, it’s essential to understand the current conditions of the New Hampshire housing market. Here’s what sellers need to know:
Interest Rates: While mortgage rates have dropped slightly from last year’s peak, they remain a deciding factor for many buyers. Savvy sellers are aware that buyers are cautious and budget-conscious, which makes competitive pricing more important than ever.
Inventory Levels: Spring typically brings more listings to the market, increasing competition. However, in many parts of New Hampshire, inventory remains lower than pre-2020 levels, which can work to your advantage—if your home is priced well.
Buyer Demand: With steady migration from urban centers and people continuing to seek more space, especially in southern NH towns, demand remains solid. Buyers are motivated but selective.
Economic Factors: Tariffs and inflation continue to impact material costs and, indirectly, housing affordability. Sellers should stay aware of how broader economic changes may influence buyer behavior.
Why Spring Is a Unique Selling Opportunity
Spring is one of the most emotional times for buyers. They’re imagining cookouts in the backyard, kids playing outside, and hosting summer gatherings. Homes show better with blooming landscaping, longer daylight hours, and warmer weather—which makes now a powerful window to sell.
But you won’t be the only one listing. With increased inventory, pricing your home right from day one becomes the key to standing out.
Use a Comparative Market Analysis (CMA)
A Comparative Market Analysis (CMA) is an essential tool when setting your list price. It evaluates:
Recently sold homes (comps) with similar size, features, and condition
Homes currently on the market (your competition)
Homes that didn’t sell (to avoid pricing mistakes)
A well-prepared CMA considers not just past sales, but also current demand, seasonal trends, and recent updates to your home.
Be sure your agent is pulling the most recent, hyper-local data.
Think Like a Buyer
One of the most valuable things a seller can do is shift perspective. When buyers tour your home, they’re comparing it to others in the same price range.
Ask yourself:
Does your home offer similar upgrades, space, and location benefits as others in your neighborhood?
Are there drawbacks (older HVAC, less updated kitchen) that might warrant pricing more competitively?
If a similar home around the corner has a new kitchen and yours doesn’t, buyers will expect to see that reflected in the price.
Don’t Fall for the “Let’s List High and See” Trap
It’s tempting to start high thinking you’ll have room to negotiate. But overpriced homes:
Sit longer on the market
Accumulate days-on-market (DOM), making buyers suspicious
Risk price reductions, which can send negative signals
Homes priced correctly from the start generate more interest, more showings, and often better offers—sometimes even multiple offers that drive the price up.
Consider Your Timeline and Selling Goals
Your pricing strategy should reflect your personal goals.
If you're looking for a fast sale, pricing slightly below market value can create a sense of urgency and potentially lead to a bidding war.
If you're not in a rush, you may have room to price at the higher end of your range—but keep in mind, this only works if your home is in excellent condition and in a high-demand area.
Highlight Recent Upgrades (But Stay Realistic)
If you've made improvements—like a renovated kitchen, new roof, or energy-efficient windows—these should be factored into your pricing. However, not every upgrade delivers full ROI.
The most impactful upgrades include:
Kitchens and bathrooms
Curb appeal enhancements
Major systems (roof, HVAC, plumbing)
Cosmetic changes, like paint or flooring, may boost buyer appeal but won’t necessarily justify a large bump in price.
Stay informed about other homes listed or recently sold in your area. Are they flying off the market or experiencing price cuts? Do they have more modern finishes or larger lots?
A real estate agent with local insight can track these changes and help you adjust your pricing if needed. Sometimes, just a small tweak can bring renewed interest.
Be Prepared to Negotiate
Even if your home is priced perfectly, offers will likely come in below asking. Negotiation is part of the process.
Instead of seeing this as a setback, approach it as a conversation. Work with your agent to:
Counter with confidence
Highlight your home’s strengths
Create win-win terms, like flexible closing dates
A good negotiation strategy can protect your bottom
line while making the buyer feel like they’re getting a fair deal.
Stay Flexible in a Dynamic Market
Markets change—and so should your approach. If you're not getting showings or offers in the first 10–14 days, it might be time to revisit your price.
Don't wait too long. Stale listings can deter buyers who assume something must be wrong with the property.
Instead, be proactive:
Gather feedback from buyer agents
Watch your online views vs. in-person showings
Be willing to reposition the home if needed
A timely price adjustment can reignite interest and help you meet your goals.
Final Thoughts
Pricing your home right in Spring 2025 is about more than plugging numbers into a calculator. It’s about understanding the market, evaluating your home objectively, and aligning your pricing strategy with your timeline and goals.
With the right approach—and the right real estate professionals guiding you—you can attract serious buyers, sell faster, and maximize your profit.
Ready to get a personalized pricing strategy for your home this spring?
Visit https://damonhometeam.com/ to get started with expert guidance tailored to your goals.
With Sarah’s expert marketing strategies, your real estate goals are within reach. Let’s create a winning strategy together!
With Sarah’s expert marketing strategies, your real estate goals are within reach. Let’s create a winning strategy together!
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