As the Marketing Director of The Damon Home Team, Sarah Anstey is the driving force behind innovative real estate marketing. With a deep understanding of social media, digital strategy, and lead generation, she ensures that every property gets maximum exposure and that agents have the tools to stand out in a competitive market.
With a passion for digital strategy and a background in real estate, Sarah ensures every listing gets the visibility it deserves—so you can focus on closing deals.
As the Marketing Director of The Damon Home Team, Sarah Anstey is the driving force behind innovative real estate marketing. With a deep understanding of social media, digital strategy, and lead generation, she ensures that every property gets maximum exposure and that agents have the tools to stand out in a competitive market.
With a passion for digital strategy and a background in real estate, Sarah ensures every listing gets the visibility it deserves—so you can focus on closing deals.
Sarah doesn’t just market homes—she creates a powerful digital presence for every listing. From compelling property promotions to data-driven ad strategies, she helps sellers get the best offers and agents grow their client base.
Creating targeted campaigns to attract buyers and sellers
Professional photography, video tours, and ad placements
Helping agents establish authority and connect with clients
Ensuring properties rank high in online searches
More Visibility = More Showings & Faster Sales
Expert Marketing = More Qualified Leads & Higher Conversions
Tailored Strategies = A Stronger Brand & Lasting Success
More Visibility = More Showings & Faster Sales
Expert Marketing = More Qualified Leads & Higher Conversions
Tailored Strategies = A Stronger Brand & Lasting Success
At The Damon Home Team, marketing isn’t just about promotion—it’s about delivering real results. Sarah’s innovative approach ensures that agents and clients experience the highest level of service, strategy, and success.
But timing is everything. Whether you're dreaming of a vacation retreat, a rental property, or a future retirement home, knowing when to take the plunge can make all the difference. Here are five non-negotiables to consider.
1. Your Finances Are Solid and Predictable
A second home comes with all the financial responsibilities of your primary residence—sometimes even more. Beyond the mortgage, you’ll need to factor in taxes, insurance, maintenance, and the potential for unexpected repairs. Even if you plan to rent the home out part-time, you can’t rely on rental income alone to cover your costs.
Lenders often have stricter requirements for second-home purchases. You may need a higher down payment (typically 10–20%) and face slightly higher interest rates. Debt-to-income ratios are evaluated more closely, so financial stability is key.
Make sure you have:
Little to no high-interest debt
A well-managed primary mortgage
Stable income and an emergency fund
Funds set aside for closing costs, HOA dues, taxes, and repairs
If all of these boxes are checked and your finances won’t be stretched thin, it may be the right time to buy.
2. The Market Aligns with Your Goals
Timing your purchase with the market can significantly impact affordability and long-term value.
Buyer’s Market: More inventory and less competition mean better prices and negotiation power.
Seller’s Market: Fewer options and higher prices may require more patience.
Interest Rates: Low rates improve buying power, while higher rates may warrant waiting or buying with cash.
Rental Potential: Research seasonal trends, occupancy rates, and local laws if you plan to rent the property.
If the market supports your goals—whether for investment, vacation, or retirement—it could be a good time to move forward.
3. You Know How You’ll Use the Home
Don’t buy just because it seems like a good deal. Have a clear purpose for the home:
Vacation Retreat: Is it easily accessible year-round?
Short-Term Rental: Are local regulations favorable? Can you manage it or hire help?
Retirement Home: Will the area suit your needs down the line?
Each use comes with different financial implications and maintenance requirements. A clear plan ensures you’re buying for the right reasons.
4. You’re Prepared for the Responsibilities
Ownership doesn’t stop at the closing table. A second home requires:
Regular maintenance (even when you’re not there)
Emergency repair plans
Property management (especially for rentals)
Budgeting for vacancies or damages
If you're comfortable with these responsibilities—or can hire professionals to manage them—you’re closer to second-home readiness.
5. The Location Makes Sense
A dream destination doesn’t always equal a smart investment. Consider:
Proximity: Can you travel there easily?
Climate Risks: Is the area prone to flooding, hurricanes, or fires?
Local Appreciation: Will the home’s value grow over time?
Hidden Costs: Taxes, insurance premiums, and local maintenance expenses
A second home should enhance your lifestyle—not complicate it. Do your homework to avoid costly surprises.
Final Thoughts
The right time to buy a second home depends on more than just market trends—it depends on your financial readiness, your goals, and your lifestyle. If you’re confident in those areas, this could be your perfect moment to take the next step.
Considering a second home?
Let’s explore your options together and find the perfect fit for your goals.
Visit damonhometeam.com to get started.
With Sarah’s expert marketing strategies, your real estate goals are within reach. Let’s create a winning strategy together!
With Sarah’s expert marketing strategies, your real estate goals are within reach. Let’s create a winning strategy together!
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